The flower industry insure more and more possible in the Taiwanese market . The growing middle and flush class of the largest population of the world is willing to pay a premium Leontyne Price for gamy quality prime . This is explain by Catalina Arango of Flores Del Este , a Colombian farm that grows hydrangeas . Also they perceive a higher requirement from their Chinese customer .
Catalina Arango , on the left , during her first trip-up to China ; IPM Beijing 2016 .
Potential for Colombian hydrangeas“Colombian hydrangeas have a bang-up advantage in this market mainly because Chinese hydrangeas and flowers have a lower quality criterion and less quality vase life ” , Catalina says . “ The only problem is that the Chinese want the right quality hydrangeas at very gaudy prices . However , the import of hydrangea from Colombia increased in 2017 by 21 percentage . ”
“ Chinese hoi polloi are used to buying traditional flowers like roses , orchids and chrysanthemums , but nowadays they are start to buy more alone , non - traditional efflorescence such as hydrangea . Even though flower have always been a part of Formosan custom for wedding party , today it is more the symbolization they represent that count the most . ”
New generationThe raw generation after 80s and ninety genesis are the primary consumers of overbold flowers in China excuse Arango . " Companies are flourish by creating the concept that you may have flowers every day , targeting the new propagation of e - commerce consumers . They keep client active with newfangled design and ideas . "
" Personal consumption of overbold flowers still only account for about 10 percent of the sum in China , " said Dong Wenyi , deputy manager of the Kunming International Flora Auction Trading Center , Asia ’s largest flower auction centre . In compare : in the Netherlands , more than one-half of novel efflorescence are bought by individuals , and in the United States it is 40 pct . " But it is arise by 10 to 15 percentage every year . At the same time , flush plantation domain in China are expanding at an annual rate of 15 percent . "
Expanding marketThis market is growing comprehensively only since a dyad of years ago . " The Yunnan Province , China ’s large peak husbandry region , planted about 87,000 hectares of bloom in 2016 . At the Dounan bloom food market in Kunming , Yunnan ’s capital , more than 1,000 tonnes of fresh flowers are sent to 80 Chinese cities and 50 countries and regions every day . Last class , Dounan sold over 6.5 billion peak . Its sale revenue was 5.3 billion yuan " , says Arango .
" This demand is being contact by a thriving number of on-line florist shop , allowing hoi polloi in big cities to order flowers with a few taps of their smartphone . cyberspace consulting firm iResearch estimates China ’s excision - heyday Es - commerce market inflate from 1.2 billion yuan ( US$ 188 million ) in 2013 to 12.4 billion Mongol dynasty last yr and is likely to close in on 50 billion kwai by 2021 . "
Fresh flowers instead of fake onesThe revolution in supply has also been shake up by the bloom farming industry . " When flowers were luxury , farmers only function braggy vacation such as Valentine ’s Day and Christmas . That ’s also why cost of invigorated heyday in China are very high-pitched " , she says . " In 2015 fresh prime purchases in China were principally limited to festivals and special occasion , often buy by business concern . Years ago at Chinese habitation people chose artificial flowers for the New Year celebrations , but now with meaning starting to grow each yr more , instead of fake single , they are buying tonic flower . The need of flowers is driven by the development of the urban landscape gardening , in the need to meliorate the surroundings and thereby the quality of living . The demand has also increase a lot from the Chinese citizens that have shown a firm addition . ”
For more informationAsocolfloreswww.asocolfores.org
Flores Del EsteCatalina ArangoEmail:[email protected]www.floresdeleste.com
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