“ A degenerate response to the market place is important . Therefore , we keep our farms in product as normal , as a way to be prepared . And when some of our markets close during the pandemic , others were increasing their need , and we were capable to cater , ” explains Maria Isabel Lopez , Sales Director of Ecuadorian rose farm Josarflor . Lopez explain how they managed to get through the pandemic , how the cold conditions is affecting product , and share the latest rose color course . Maria Isabel LopezNew markets to exploreFrom the beginning of the pandemic , Josarflor decide to carry on their normal product and keep all of their employee . “ Our farms remain as normal so that we had the same production as before the pandemic . We think that a debauched reaction to the market is significant and we wanted to secure that our guest had flowers when they needed them . During the unsealed multiplication we did n’t know when the market would return but we need to be get up . Yet while some grocery store were closed , it remained the case that we had markets to supply with flush . For example , while the European market was closed , we were maintaining the US market , and the Russian market opened as well . As we were devise , we were able to respond and exportation flowers to the markets that call for them . ”Cold weather is lowering productionLopez explain that while attempt to keep yield as common , the overall production is still humiliated this time of year because of the inhuman weather . “ While the need is very in force , the cold weather in Ecuador is lowering our production . gratefully , we are still able-bodied to meet requirement . “Customer relationship is most of import aspect”According to Lopez , one of the most challenging aspect of the pandemic has been the unfitness to journey . " It has been about a year and a one-half now that we have not been capable to meet our customers . This is dispute as in this industry the customer relationship is one of the most important scene , as you involve to trust each other . We have been doing wads of on-line meetings , but our goal is to start travelling again as soon as possible . ”
“ Yellow is the new color of the year”Josarflor currently has almost 36 hectare of production , and they are always take care for unexampled variety to tote up to their assortment . “ We always talk to our customers so that we can understand what they are looking for , and also ameliorate the plants that we presently have . ” Lopez explains that color - fresh , oranges and yellowness are peculiarly sheer . “ Because of the wedding time of year , the Hellenic white and pinkish rose are still in high need . Yet we have lately been seeing orange and yellow are part to become more popular . This summer yellow has been more present at wedding , and farm are looking for more yellow varieties to put in their fields . Normally white-livered is not a color we have a quite a little of , but we are soon adding a young yellow variety to our miscellany . ”For more entropy : JosarflorMaria Isabel Lopez[email protected]www.josarflor.com
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