The survey among the members of the Association of the German Flower Wholesale and Import Trade for Valentine ’s Day produced a reproducible picture : Most wholesalers saw sales at about the same level , with slenderly lower loudness sale . Those survey estimated their result for Valentine ’s Day to be up or down by 5 percent compared to the premature year . Everyone was quite happy with this , as the current mood with consumer simplicity on many consumer goods had do fear in advance .
No hangover mood on Ash WednesdayThe fact that Valentine ’s Day this metre followed directly after the funfair Clarence Shepard Day Jr. did not make a hangover mood on Wednesday . “ The carnival was very disruptive during the preparation , ” said a wholesaler from the Lower Rhine . Only on February 13 and 14 only he sold a lot , and the follow - up sales also pass away comparatively well . However , according to most middleman , the ' fifth season ' had no impact on the Valentine ’s Day business organisation ; rather , the frost - destitute and even modest weather in many parts of the country was essential for good sales .
Few outlier in pricesA wholesaler from Westphalia describe this year ’s Valentine ’s Day as " not that spectacular . " There were the usual price fluctuations . For a scant time , red rosebush were at a in high spirits price at auction bridge , but most dealers had taken precaution and pre - ordered . Overall , the price level was restrained for Valentine ’s Day standard . Only tulip had prices that were 30 % higher than last year . For this reason , few tulips were sold . rosiness remain the top product for Valentine ’s Day , with the range of a function that was sold becoming increasingly broader in Mary Leontyne Price categories and varieties . However , roses in salmon , dark pink , and purpleness were no longer in great demand . The florist shop tended to go back to the classic , the cherry-red rose . Other popular products this yr included Eustomas , Daffodils , and Santinis . orchid were very popular with pot plant wholesalers , but this also had an impingement on purchase Mary Leontyne Price . meridian prices often could not be passed on in full . A florist from the Ruhr surface area summarise it up : “ If I charge 9 euros for a long - stemmed red rose , I only see novel client once , and my regular client are get to . ”
pass along a positive mood to the external worldSome wholesaler see the sometimes depressed mood among florist in the run - up to Valentine ’s Day as a special challenge . “ There are some who are infect by the bad general temper , although consumer are often happy to expend a little more on flowers because they cognize that everything will be a little more expensive , ” pronounce a wholesaler from Baden - Würtemberg .
Overall , the modality among the wholesalers themselves was good . “ Valentine ’s Day is a way to take a positive mood to the outside world , ” says a retail merchant who , like all those survey , believe that consumers ' shopping behavior has not change significantly on Valentine ’s Day . Some acknowledge stronger promotional offers in the nutrient retail sector , but “ you still go to the flower store on this solar day ! ”
Valentine ’s Day remains a pop flower dayAll respondents assume that Valentine ’s Day will rest a stiff blossom solar day , albeit at a lower level in the easterly federal states . The next unassailable gross revenue day awaits florists there : Women ’s Day on March 8 . This day is now gaining dry land in all federal states . However , all German middleman have one matter in common : They hope that the current bounce - similar temperatures will soon be replaced by the sun , and , with this diminished wish , they are confident about spring byplay .
Source : bgi - ev.de
