Working towards a future tense where every woman work their right . That is the aim of Win - Win Strategies , a stigma of Dutch - ground women ’s fund Women Win . In 2020 , they started several projects in Kenya in the flower gardening and afternoon tea industry as part of their Building Bridges for Women ’s Economic Empowerment Program , funded by the Dutch Ministry of Foreign Affairs . The program focuses on the economic resilience and authorization of women working in outside supply chains . By building bridge between Kenyan women ’s rights organizations who have the experience and expertness and line who can profit from go through hint action , Win - Win Strategies aims to create a profits - win situation for both party and the women working in the provision chain . This is explained by Nada van Schouwenburg , Programmes Specialist at Win - Win scheme .

Drawing the LineOne of the first step that is coming from the Building Bridges broadcast is the Drawing the Line methodology , which bring women ’s representative to the forefront by distinguish key issues that women face up in the work at production facilities . “ It is a methodology in which we place women at the eye of the conversation in a fun and interactive fashion . It is a tool consisting of a stage set of just about 20 cards with statement on one side such as , ‘ I have dependable transport home ” , or , ” I have sex my right hand ” with images on the other side draw the statements . In group , direct by a woman ’s rights expert , these cards will be discussed one by one . The women are ask to portion out their thoughts and determine how important these different proceeds are to them in their twenty-four hours - to - solar day aliveness and whether this is something they are leave out in the workplace at the moment . In the end , the grouping will have pick out a set of cards with issues that are important to them but is something they currently do n’t have in their workplace . finally , the women ’s rights expert will grow a report with the result of the seance to be discussed in point with the management of the production adeptness and work to direct some of these raised emergence . "

Clickherefor more info on the Drawing the Line project ( PDF ) .

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Last class , WWS cooperate with the Kenya Flower Council , which asked some of its members to get together in the programme . They had the chance to visit five unlike farms and set up the task . After many successful sessions , they are now working on the follow - up projects for addressing the issues advance whilst a growing group of farm in the industry is showing interest in organizing a Drawing the Line session at their readiness .

How to let Women - owned bloom farm thriveThe flower sector in Kenya provides lineal employment opportunities to about 150,000 multitude , of whom the absolute majority are women . “ Women ’s economical authorization is one of our goals and we believe that women - owned blossom farm play an important character to attain this end , as they challenge the man - dominated leaders in the sphere , as well as improving the side and workings conditions of cleaning lady employee in their businesses .   There are so many women working in the industriousness , so why are n’t there more women - owned flower farm ( WOFF ) ? What are the challenges and what is needed to meliorate their position in the floriculture sphere ? To observe out , a subject field has been carried out by WWS , FIDA - Kenya , and Workers ’ Rights Watch . The study find out that the char entrepreneurs in the industry have a distich of unequaled challenges link to old - fashioned gender norms , on top of challenges vulgar to little and get going business enterprise . The research reveals that these women struggle with the high costs of take part in certification schema , terra firma possession , limited access to grocery store and mention facilities , balancing business concern with unpaid care work , and want of access to information and training opportunities . The research team found that there is a clear need for greater support , as well as make platforms for cleaning woman entrepreneurs in the floriculture sector to meet , link , and gain great access to a wider electronic internet of buyer in the sector .

The main recommendations from the inquiry are pitch towards four key stakeholders / actor , namely buyers ( including auctions , supermarkets , and retailers ) , credential body , political science and embassy , and civil companionship organisation / initiative ( including multi - stakeholder initiatives ) . In conclusion , these good word call on all actors to work in solidarity to insure that women - own flower farms are stand with breeding and networking chance to reach the market . That way these women - own job can blossom in Kenya ’s floriculture sector , which contributes to liberal grammatical gender equality in the sector and beyond .

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Clickhereto read the complete enquiry ( PDF ) .

Gender - Responsive Due Diligence PlatformIn 2021 Win - Win Strategies launched the Gender - Responsive Due Diligence Platform . With the upcoming statute law for human right due diligence at the EU and Dutch national level , businesses with outside supply chains will soon have the responsibility to ensure that human right hand are protected throughout the production process of the goods that they trade . This means that for example a retail merchant here in the Netherlands , will have to work closely together with its producers oversea to roll out a due diligence process to secure reasonable and safe work weather . The Human Rights Due Diligence is the process to identify adverse impact relating to human rights , labor rights , and the environment with the aim of ending , preventing , or mitigating those risk of infection . With the Gender - Responsive Due Diligence platform , WWS guides businesses step - by - step on how to apply a sexuality lens to the business ’ due diligence process and ensure they wreak towards grammatical gender equality .

The Platform also offers virtual resources , material - life history typeface studies , and advice to help businesses implement each step of the due diligence outgrowth in a gender - antiphonal manner .   On top of proffer all this entropy on the platform , WWS also hold businesses through GRDD shop for CSR and sustainability professional who are responsible for for designing and implementing due software .

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Clickhereto go to the platform .

For more information : Win - Win StrategiesNada van SchouwenburgEmail:[email   protected]www.womenwin.org / profits - winnings - strategy

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