Sustainability is becoming increasingly crucial for many consumer in their buying decision . What can manufacturer and retailers do to be successfully sustainable ? And how can sustainability impart to their business succeeder in the long discharge ? reply to these questions are provided by the first episode of the newfangled Digital Academy of consumer goods fairs under the umbrella of Messe Frankfurt . The new serial of events , which is provide online in German and English , garner expert knowledge , inspire food for thought for thought , and practical advice with exciting impulse lecture every two months throughout theyear . involution in the 55 - minute events is free of charge .
Registration underhttps://consumergoods.digital.messefrankfurt.com/
The joint Digital Academy of the consumer good fairs Ambiente , Christmasworld , and Creativeworld is designed as a knowledge pool and source of inhalation for manufacturers and the barter . Top international speakers and designers partake expert knowledge and practical experience on important meta - subject such as sustainability , intention , and the future of retail . Participants may bear suggestions and background knowledge about specific themes as well as possible solutions and estimation that can be implemented .
Under the newspaper headline Sustainability as a Success Factor : 360 - Degree strategy for Design , Production , sale , and Recycling , futurologist Prof. Dr. Anabel Ternès von Hattburg search the interrogative sentence of how companies can successfully move forward with sustainability . She highlight practical aspects and establish how party can positionthemselves in a convincingly sustainable way and thus be economically successful in the long term . The futurologist is the Managing Director of the SRH Institute for Sustainability Management . With the avail of inspiring examples , she outlines suggestions and shows possible solution . Afterwards , the focal point will be on stigma and sustainability : Is this important to customers at all ? Speaker Cornelia Kunze , Managing Director of the international communications consultancy i - sekai , will soak up on findings on consumer behavior from around the Earth . In the lecture entitled Flourish or Flounder : How Purpose and Sustainability Put Consumer Brands Centre Stage , she outlines how steel can believably land sustainability to life and communicate it convincingly .
With the new Digital Academy , the three consumer goods fairs pucker even target radical - specific on-line events for exhibitors and visitors on meta - topics such as sustainability or the future tense of trade on the Digital Extension of the fairs as a joint platform on the vane . The weapons platform offers users a year - round resource with added value through which they can exchange business ideas thanks to AI - supported matchmaking .
Ambiente , Christmasworld , and Creativeworld will continue to be hold simultaneously at the Frankfurt expo shopping centre :
For more selective information : Ambienteambiente.messefrankfurt.com
Christmasworldchristmasworld.messefrankfurt.com
Creativeworldcreativeworld.messefrankfurt.com
