There is almost nothing as captivating as the vivacious world of outside blossom trade . Daily , countless caller work inexhaustibly to alleviate this global rate of flow of flowers and plants . In Dekker Chrysantn ’s monthly pillar " Trade Talk , " they foreground one of these companies . They share the history of the company , their human relationship with Dekker as chrysanthemum breeder , and of course , their experiences with the many chrysanthemum varieties that Dekker has brought to market over the years . This time , Dekker is talk to Danblomst , part of Line BV .
On tour : a method that has long put the Dutch blossom sector on the map . Every week , legion trucks loaded with new purchased flower and works leave The Netherlands to sell their commodity along " a line " of florists and wholesalers . Previous editions of Trade Talk have show that many of these pedigree - drive companies have significantly adapted their operation , for example , by launching a webshop or working with a so - visit hub . However , there are still a few company that maintain the " onetime - fashioned " line driving , and Danblomst ( part of Line BV ) is an model of this .
Like Father , Like SonFor this audience , Dekker spoke with William de Mooij , a salesperson at Danblomst . Every week , William ram a beautiful motortruck loaded with flowers and works to Denmark , serving a path that provide to high - end flower store . At just 27 years old , William has recognise since puerility that he wanted to be a line driver . He made this pick after spending many liberal hr and almost every vacation in his father ’s truck , which drove various routes to France . His love for the professing — working with blossom , the societal vista of gross sales , and driving beautiful trucks — was instill in him from a young years .
Inherently , the life-time of a tune number one wood means that William spends a lot of time on the road . His week start out on Sunday when he prepares the hand truck for departure . The flowers and flora are carefully packed on traditional pedigree - repel cart , making William ’s " store " ready for his customers . One notable item is that the integral processing area is refrigerate . From the front door to the back , the cut flowers are kept in a consistently cool environment , insure optimal quality . Once the hand truck is charge , the loading doors are closed , allow him to deviate at 3 a.m. on Monday . In eight hours , William drives his outstanding motortruck combining to his first customers in Denmark , where he then sells out his " shop class " over the next three day .
The Parent CompanyIn add-on to William ’s dramatic green truck , there are several other trucks in the same colouration schema , with one far-famed deviation : the name is proudly displayed in yellow letters on the cargo sphere . With name like Finblomst , Norblomst , and , of course , Danblomst , it seems that all of Scandinavia is represented . All company have Line BV as the parent society that serve as a purchasing organization for its foot soldier . Each subsidiary company go independently , but by bundling their buying top executive , the line drivers can proffer their client a very encompassing range of flowers and plants . Besides the companies that are bring up earlier , Roubos & Roubos , Louwers & van der Pijl , Tamelen , and TRT are also part of the entity provided with bloom by Line BV . The partake in passion for both efflorescence and trucks is unmistakable in the country of the fleet : a collection of richly ornament trucks that are all in pristine condition .
A Seasonal MarketDuring the interview , Dekker abide by how the carts are loaded with neatly packaged bunches of flowers . Chrysanthemums play a pregnant role in this , as the selection of santinis and disbudded chrysanthemums is tremendous . William excuse that Danish florists are true enthusiasts of the seasons . With fall in full jive , chrysanthemums are currently one of the most sought - after flowers among his customers . However , chrysanthemums stay a staple in William ’s compartmentalization even outside of autumn . specially the pompon - shape santinis like Purpetta , Peptalk , and Doria are very popular among Danish florists , along with disbud chrysanthemum such as Momoko , Kalimba , and Alibaba . The plowshare of Dekker varieties in his offering is therefore solid .
catch It Done and move OnAfter a short tour of the processing orbit , William observe that he needs to continue set up his truck . In a few hours , " the green giant " will be heading back to Denmark , and William want to have his trailer perfectly ready . The medicine gets a little louder , and the last bunches of flowers are loaded . It is clear that passion , enthusiasm , and entrepreneurship are still the driving forces behind the sector .
For more information : Dekker ChrysantenJulianaweg 6a1711 RP , HensbroekTel . : +31 ( 0 ) 226 45 60 60Fax : +31 ( 0 ) 226 45 60 75Email:[email protected]www.dekkerchrysanten.com
