Receiving awards year after yr , Selecta ’s petunia NightSky has become a well screw diverseness along the chemical chain and around the world . The form of the flower combine with the short civilization period seem to have made it a lucrative product that is being sell one thousand thousand of metre . And further vividness with the sky pattern followed , creating the SKYfamily . But how did it all start up ? We will explicate it in this clause .
Never see spotted patternThe story of the NightSky started in 2012 . The goal was to prevail a new colour combination or purpose , but among Selecta ’s crossbreeding combinations of a spotted formula on a part of the plant or even , only parts of a few bloom were noticed . " We were surprised by this absolutely never catch spotted pattern " , says Antonella Capo , Breeder at Selecta one . “ A that full stop for me it was a matter to stabilize and select the “ right one ” among the obtained issue : NightSky itself showed to be a great variety because of the combination of its particular coloring material together with a great plant with good habit , branching and healthiness . ”
NightSky ®
A galaxy of possibilities for storytellingAnd so , the story began : “ The first smell on the flora reminded us like a shot of a sky full of wiz – so the name was soon decipherable ” , says Milena Weller , Communications Manager at Selecta one . Every blossom on the NightSky Petunia is a tiny creation and according to Weller , it offers a galax of possibilities for compelling storytelling in the retail outlet . “ People have always been fascinated by the view of the night sky and so we were convinced that they will be the same from our Petunia . We recall of summer nights and evenings on the terrace and balcony and daydream under the ace – the magic of summer . ”
award twelvemonth after yearAnd the potency of this variety was recognized quickly as multiple award were receive after the introduction . The first award received was the “ FleuroStar Award ” 2015 in Europe . For this award , a jury of experts choose the succeeder with the ' wow’effect at point of sale . But also within countries , it was award several time . " In France , for example it won the “ Gold Innovert Award ” in 2016 , and in the same twelvemonth , the “ Medal of Excellence ” in the USA and “ Best Bedding and Pot Plant ” in the UK in 2017 ( GB ) , just to name a few . "
spicy on social mediaThe show of NightSky is what is draw the tending of many consumers and over the year , many pictures on social media have been posted state the consumers ' love for the beauty of this product . And still , after being several class on the market , NightSky seems to be a raging salmagundi on societal media . Below just some deterrent example . On top of that , Ultra Violet was even thePantone color of the year 2018 in which they connect the color to the coltsfoot and dark sky . " NightSky became a brand , a must have and trend product – everyone knows it , everyone loves it – no garden center without it and everyone still ca n’t get enough . "
Short culture periodA Cartesian product might look stupefying , but if it does n’t perform well , grower wo n’t put it in their greenhouse . And NigthSky seems to have it all . " Producers say the short cultivation full point of only 6 week makes this vigorous Petunia a very lucrative product . The stability of its flower pattern has boosted demand tremendously . Also , the product of hanging plants in colour - organize pile is great : an absolute eye - catcher for the closing consumer and a best seller . "
Clockwise : Mystery Sky , Royal Sky , Glacier Sky , Glacier Sky , Lightning Sky and Lavender Sky .
Creating the SKYfamilyFurther colours with the famed sky pattern followed after , creating the SKYfamily . flop after the introduction of NightSky , the breeder at Selecta one continued breeding and total five newfangled varieties , namely the darkMystery Skywith ok luminousness dot , the nobleRoyal Skywith a hopeful empurpled flower pattern and the fineLavender Sky . fresh salmagundi in late old age are the varietiesLightning Sky , a lily-livered star and dot pattern on a dark red ground , andGlacier Sky , with the well - known starry sky patterns , but in accession the brilliant white delimitation . The varieties can be presented at the POS in the form ofprinted commode , recording label , furtherance notice and banners .
Presentation Petunia cultivars SKYfamily serial publication
SKYfamily conceptTo have a uniform communicating , the marketing team of Selecta one decided to innovate the SKYfamily conception . " It has a sensational key visual which is used in the form of printed pots , labels and promotion posters and banners . It enable growers and particularly retailers to market and promote the all over serial of legendary Petunias ” , state Weller . The concept design can be adapted to individual customer demand with respective offered varieties . " The individual NightSky concept is still available , of course " , she adds .
SuccessfulAccording to Weller , the SKYfamily has become a winner as well . " All in all , the quality of the product , the successful marketing campaign and the whole SKYfamily is sell 1000000 of time . "
For more information : Selecta Onewww.selecta-one.com
© FloralDaily.com/Elita Vellekoop
