' The floral industry has proven to be resilient . ' This phrase has been used multiple time over the last two old age , but what does it mean ? When it means going back to the past , it is not always better , explains Mauricio Gleiser of Vacuum Cooling Colombia . In this article , he looks at the 10 global consumer trend and how they apply to the flowered industry and explains why the industry should not go back to its previous habits .
Going back to premature habits ? Top ten consumer trendsFortunately , the pandemic result in increased demand and appreciation for flower like never before , for their own consumption and not touch to the typical vacation - only habits . But will this demand go on , or will resilience take us back to the late habits ?
reflect on the preceding yr and conjecture about the hereafter for the floriculture manufacture , Gleiser analyzes and highlights several trends out of the “ Top Ten Global Trends for 2022 ” presented by Angus Alison , Head of Lifestyle for Euromonitor International , in the IFPA Virtual Town manor hall . agree to Gleiser , the findings in the story are passing valuable and in full applicable to what the flowered manufacture is feel .
“ During the pandemic , many growers had to deal with logistic challenges . These logistic issues regarding lack of airfreight mental ability pull growers and exporters to look for alternatives and become more interested and open to change , initiation , and applied science explain Gleiser . A Modern acculturation has been born and is depicted in Nº 1 top trend of Euromonitor as follows ” :
1.The great life refresh:“People have had so much time to rethink … and many made changes … - new priorities have top them to move … and so emerged consumer with a great appreciation … prioritise wellness and felicity … For business sector , it´s important to stay aware of what those changes are and what change are mold their purchase decision ? Awareness of that think of it´s important to introduce to ensure the good … really respond to these changes , ” said Angus during the Virtual Town Hall .
The 2nd trend Angus cite was :
2 . The socialization paradox:“There are different tone about resurfacing from the pandemic — some are raring to go , and others are not well-to-do with it at all … business organization … need to adapt to the many fashion they´re living : how and when and where are ( consumers ) socialization ? We are seeing new societal occasions … (and ) consumer want to indulge in those , whether it´s at home or out of the house . provider need to underpin retailer … providing a really warm customer experience wherever that may be , and they need to consider about how to support all of this with … the goods themselves … ” enunciate Angus during the Town Hall .
When look at this trend and employ it to the floral industry , Gleiser says : “ The flowered industry has experienced the confirming spirit and must take vantage of it and do asap the changes to strongly meet this unexampled consumer appetence . ”
3 . Self - love seekers:“Consumers are embracing who they really are — prioritizing their own . For suppliers , it´s about see that the client gets … what the consumer want . For patronage , invest in technology , source ( good logistical means ) , etc … ” said Angus .
Applying this third vogue to the floral diligence , Gleiser say : “ Most previous flowered consumer research has indicated that consumers desire longer vase living ( at lower costs ) on top of everything else but even willing to pay more if such is guaranteed . It is of utmost importance to deliver the good possible time value while keeping price modest , both possible at the same time , just adopting the fresh technologies . These changes must be enforced specially on holidays , when the massive perception of consumer is at its peak . ”
4 Financial aficionados:“Consumers are getting much better at carry off money … and they pay off close attention to their everyday disbursal . An example was taken from a soda firm launch an affordable , but agiotage , soda pop . They saw they needed to help consumers buy better mathematical product with their money so that production has a more upmarket aspect … ”,said Angus Og
“ Higher - certifiable- note value at consumer hand can sire Premium ware in a consistent manner , that consumer shall acknowledge ” , say Gleiser
7 . Climate change:“Undoubtedly climate variety is determine consumer today and clime changers are walking the talk , looking for energy effective and sustainable intersection … .Businesses are take step to reduce carbon footprints ( and ) they can aid consumer make informed choices , more transparent . You may be doing a lot to be more sustainable but do your client have a go at it this ? ” Asked Angus .
Gleiser : “ Prevailing logistics are 50 + years old . fresh models base on available technologies can reduce carbon footprint by 90+% , increase all operational efficiencies and cut energy consumption in a more sustainable means . ”
So why quality locomote down on holidays?“During vacation , everyday book normally triple in just 15 daytime ” , says Gleiser . “ . All the infrastructure ( cooler , fleet , warehouses , etc ) is taken beyond its reasonable boundaries and limited by scarce time . Cold chain is severely dissemble , much more than the common daily . To deal with this high demand , much more the great unwashed are demand , not only at farm storey , but in all section of the chain , from farm to retail level . As these people are need for such a unretentive time , they are often inexperient and untrained , resulting in a broken quality product . gift can not be recruited nor keep at any grade ”
" All in all , holiday lead in an expensive but depressed - quality merchandise for the consumer . In turn , after such repeat and not so good experience they never had the incentive to purchase again .
Hydrangea after Vacuum Cooling - 15 days in transportation - maritime cargo , increases vase life more than 15 day after comer .
better valueOf course , the need in the foot race - up to vacation will remain , but for cover add a respectable caliber ware class round , Gleiser urges grower as well as retailers to wait at the supply chain and in particular to the frigid chain . " Currently , there is a lack of inherent dusty concatenation . The industry needs to invest more in technology and innovations , to activate the product to get in in the best quality possible . Only in this way , the industry can keep the momentum going and let everyday sales event grow . "
For more informationVacuum Cooling ColombiaMauricio GleiserEmail:[email protected]www.vacuumcooling.ws
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