Royal FloraHolland has a lot on its denture due to the corona crisis , but behind the prospect they are thinking about what the floriculture industry will attend like after the crisis . How do they answer to the changing situation ? A team within Royal FloraHolland is ferment out strategical post - corona scenario and gather insights from the strategy committee of the Members ' Council , among others . André Zuidgeest provides the next update .

What are the long - terminus impression of the crisis ? What does this mean for Royal FloraHolland ’s scheme ? These were the master questions that were discuss during the meeting with Steven van Schilfgaarde and the scheme committee of the Members ' Council on Tuesday , 15 April . André Zuidgeest , a member of the scheme citizens committee and the possessor of Villa Gerbera : " We discussed issues that member receive . Not really in a practical mother wit , as in what is going on at your own nursery , but more in a global horse sense : how do we see the farseeing - term developments ? For example , what are we require with respect to external sales agreement ? How will the addition in commercial enterprise - to - consumer trade develop ? "

" Furthermore , we spoke about element of the strategy : which constituent are paused and which can be accelerate ? knotty decision that we as the Members ' Council are not directly responsible for , but we can put up stimulus . Now more than ever , it is crucially important and utile to share insights as much as possible . With gaze to the new membership model , many committee members thought that this was so authoritative that we have to continue . However , we do not want to do this without our members ' influence . This is currently a big challenge . The give-and-take strongly influences the cooperative ’s operation , include our monetary resource . The near future tense is likely to tell how we are croak to do turn to this . Many things are changing right now , we also have to save costs . We agreed that we can not put 100 % Digital on hold . That has to be finished by the end of 2020 . "

" what is more , we think that the Saint Ulmo’s fire crisis will more or less quicken a phone number of existing development . An exemplar would be the increase of direct versus the clock . We said that the projects that are good for the cooperative and go out favorably in term of cost have to be accelerated . An example is nationwide auctioning and the tocopherol - wallet . The e - notecase is a new defrayal method that Royal FloraHolland is work on . The intent is to well settle outside flows via our program , without the period physically going through the Netherlands . We are lecture about trade from Kenya flat to China , for exercise . This can only ameliorate the importance of the total market place . We would therefore like to see these payment facilities being implement in an accelerated way . "

The Strategy Committee will also remain to apportion experiences and ontogeny with Steven and Arne in the time to arrive . have consultations in this way is considered very worthful by the entire citizens committee .

Steven van Schilfgaarde ’s reaction after the meeting"Everyone agreed that we have to quicken the implementation of the scheme . We were told not to shy away from sanctified kine . conclusion is the current motto . swell importance is seize to finishing a number of word , such as the discussion about rank . This is not just about the form it will take , but also about the rights and duties in sex act to suppliers .

We can not postpone the pricing of nationwide auctioning either . Another significant subject is image auction off and the way we are going to structure this in the Showcase Eelde . We are going to implement this as quickly as potential at the export position as well . This is also very important to achieve toll economy . These are crucial for our own budget . care was also reverse to marketplace shifts . We see an acceleration in the chemise from clock to engineer . During the current crisis , clock cultivator realise more than ever how vulnerable they are . Digital provides an answer to this . The decision is that the chosen direction of the scheme is broadly supported . "

root : Royal FloraHolland