Tapp.online can safely be call rotatory . The Frisian caller has develop an alternate information logger by integrating sensor and chips with theme made from agrarian wasteland . Meanwhile , test are being carried out at some 30 AGF company . " We are tread a somewhat olympian path . commonly , a inauguration identifies a problem and devise a solution to it . We had a solution and then went to see where we could best monetize it . Little did I know that the entire fresh produce sector used data loggers , " Niels Postma express mirth .
Left : Freshclusive has been a client from the very beginningRight : Niels Postma during the Fruit Attraction in Madrid
Because until a few year ago , the Friesian had nothing to do with the fresh produce sphere . " I studied law at the University of Amsterdam but did n’t find like flipping through the constabulary book of account all my life . I ended up as a attorney at a publish company . For me , that was a completely different world ; I did n’t even know the difference between a press and a printer . That had the advantage that I search at the newspaper with completely different middle than professionals do . I get a line in it a means of connecting between brand and customer , for instance . Everything around us is becoming smart , from a coffee machine to a lamp to a camera . Then I think : why ca n’t this be done with paper ? "
" Because by itself , paper is a very beautiful naked material . It is sluttish and gaudy to reprocess worldwide . The only problem is that until recently , nothing was measured with it . We started working on that by gain paper intelligent . Where before it was an analog thing , we made it interactive . We blot out three constituent in the newspaper publisher : a sensor , a battery , and an NFC chip . When you hold your phone against it , the check converts the data point from the sensor and allows the substance abuser to read that data , for example , on a site . There is no app to put on your phone . Just a ' tapp ' is enough to get the information from the composition onto your phone .
Marketing toolThe first company to start working with the smart composition loggers was the neighboring potato breed caller HZPC . " They were lyrical . They got the chance with our loggers to utilise them as postman of word instead of a whole clump of plastic products that you also give away after a single enjoyment . The paper also allow for them to send crop description and storage testimonial along with the temperature loggers , so they could give their client much more information anywhere in the existence . Thanks to our innovation , the data feller are therefore used much more as a marketing tool . The papers can be printed in all desired languages , coloring , and logos . It thus becomes a complete , individualise , and very own data point faller / temprecorder ! "
Meanwhile , Tapp.online is being used by 30 companies in their day-after-day operations . " The production is already commercially available . From those thirty companies , we are now receiving a lot of feedback which we are processing . With this , we are refining the product . We are not tonic produce specialists , but by educate this mathematical product together with the sector , we are combining the best of both world . This fall , I expect we will be able to add up those with one big update to the very tardy translation , " Niels said . " The applications of our merchandise are versatile , for deterrent example , we measure not only temperature but also humidity , and we have added daze sensors . The computer hardware is designed so that we can add together sensors to the lumberjack quite easily . "
The cost of the current feller is around 15 euros each , just below the standard temperature faller on the market . " But if we go up in production with the numbers , the price will also be able to come down a bit , " Niels expects . He himself look at the sustainability benefits accomplish with Tapp.online ’s logger to be the biggest gain . " We do not use wood fiber , but agricultural waste as the ground for the paper . With that , we exploit middling much circularly . Today , received data loggers are thrown in the rubbish as electronic waste . That is black for the Earth . Our smart logger can just go with the barren paper , and the data can be shared on all phones . "
Postma has no complaints about stake . " The answer we have had , many a startup can only dream of . Food group Nestlé , among others , has already signed up , but for us , impertinent produce is the most significant market . At the Fruit Attraction in Madrid , I was positively surprised by the market potential . Everyone dynamic in fresh green goods import and exportation habituate data lumberjack . For us , there is a humans to conquer .
For more entropy : Niels PostmaTapp.onlineMob : +31(0)6 4194 7785[email protected]www.tapp.online
© FloralDaily.com/Izak Heijboer
