Gardening 4u by Will open Friday 24th January at New Covent Garden Flower Market and Will Hogger , the man behind the expanding brand , prognosticate something " groundbreaking " for the market ’s customers .
The business is an honor - winning supplier stocking a expectant compass of British & Belgian - grown , premium bedding and houseplant , perennials and shrubs . It already operates in Chippenham , Wiltshire , a retail website that , like NCGM , is open to the public six days a calendar week . Will said : " I started the business concern at 18 years previous to come after my Brobdingnagian passion for plants . Having started from dwelling , I now having full ownership of the brand and at just 21 , I ’m be after to open several computer memory . We have grown steady since we opened in Chippenham and provide John Lewis memory board with indoor and outdoor plants as a pop - up brand several time a year . "
With more than 7,500 followers on his Instagram , Will ’s product have already attracted a dedicated pursual . " At New Covent Garden Flower Market we ’ll be offer a arresting range of premium A - grade British - grown broth , " he added . " Amongst the highlighting will be our Hellebore collection , which has gained several award at UK plant life shows , our West Country 5 - litre Lupins , large Tree Peonies , and more than 200 type of Dahlia . All of these are uprise in Herefordshire . We will also be offering a range of Belgian lines from our outdoor suppliers , which will let in hardy shrubs , specimen plants such as topiary , Jasmine arches , Palms and larger designer plants . "

Will says that his panoptic scope of British - grow flowers will be the unequaled selling compass point of his business . " We ’ve agree the character from the Netherlands and even exceeded it in sure areas , " adds Will , who will also be able to volunteer deliveries straight to customers . " Our distributor point of difference is offering British - grown stem at the same monetary value or less than the cost of imported flowers . "
Will formally open his NCGM wall socket with a VIP ribbon - cutting ceremony in unit C18 and welcomed likely customer with recreation and a serial publication of undivided offers . Between Monday 27 and Saturday 1 February , raw customers will be offered 25 percent off all store with a promotional aeronaut , uncommitted from his unit . " I ’m looking to become a large part of the market with further unit in the future , " tell Will , who place garden designers , contractile organ , decorator , developers , event planners / organizers , flower store and small plant retailers in London . " Anyone who wants quality out-of-door British stock for their clients , " he said .
Source : New Covent Garden Market