New Covent Garden Flower Market is one of the assistant and partner of the first National Florist Day ( NFD ) , which will take station on June 8 , 2024 .
Organized by perennial industry champion Caroline Marshall - Foster of The Florist Magazine publishing house Purple Spotted Media , NFD promises to be " a trilled campaign and awareness day to celebrate all that is wondrous about our profession and the people in it . "
The inspiration of Caroline , NFD has been her ambition for a number of years , and she is thrilled to finally be in a place to make it happen and for the market to support it . " To have Covent Garden Flower Market involved is brilliant , " Caroline said . " My mamma used to buy from it way back in the 50s when she had shops . I have literally grown up and worked with it since the 70 ’s , so I am chuffed it is a Patron , "
" The last few years have been particularly challenging for florist shop and the supply strand , but everyone still combat on and with a decision to succeed , " Caroline allege .
" The industriousness has never been very good at promoting just how wonderful the traditional sector is . It is driven by hugely skilled master who are also the very backbone and magic makers for the all - important giving and special occasion grocery . "
Registration for florists is completely costless and open to every eccentric of florist . Since what Caroline term a " very soft " launch on March 3 more than 500 florists have signed up , which is a spectacular start . There is a edit out - off date of April 20 for registrations , just to ensure that those involve will receive the requisite livelihood prior to the big day . " The thought of at least 600 florist sending out a corporate message and doing things around the UK and Ireland at the same time thrills me to bits , " said Caroline , trying to forget all the work that looms .
There are three ways that the campaign will engage with and push the industriousness , she total : Ambassadors , Faces of Floristry nomination , and consumer - facing activities .
Caroline said : Other play initiatives include a Floral Jukebox Jury … what vocal do you reckon sums up a florist ? and a Flower Icons challenge … which bloom will make it to the 2024 Top Ten ! A cool website is being built with all of this and oodles more information about our awing industry and this will be plunge later in April amidst a server of consumer press marketing .
" But the most exciting bit is the amazing Tool Kit - bundle with idea on how you may get need and make the most of the day … and the week leading up to it ! "
NCGM Press Officer Tommy Leighton said : " This feel like an issue that has been a foresighted time come and , of course , we ’d hump to see as many florists as possible involved in our gist catchment area of London and the South East . As a Patron of NFD , the Flower Market will feature in the event ’s communication initiatives , across its website and in The Florist . Like any political campaign of this sort , how much the Market is able to get across its own subject matter of support and appreciation of the legion of florists who are our customers will count very much on how we use the safari as a Market and how all of the individual businesses here engage .
" There is a extra logotype usable to show that you are support NFD and there are various enterprise to tap into , as mentioned above . We will also be marking the event in the market – I ’ll release more details on that further down the channel . "
