Evigence Sensors and new - reduce tulip supplier Jarja Floral announced the launching of a sensor specifically design for the flowered industry . Developed in partnership by Evigence and Jarja , the novel Floral Merchandising Aid ( FMA ) Sensor has been reveal at the PMA Fresh Summit , Booth # 126 in Anaheim , California . Leading supermarket chains are pilot the freshness sensors on sweetness in select locations to subdue waste matter and increase customer expiation by check optimum selling at point of leverage .
“ It is incredibly unmanageable for consumer and retail employees to check a flowered bouquet ’s stay on vase life , but no one wants to sell or buy blossom that are past their prime , ” said John Oosterveld , Chief Executive , Jarja . “ Until now , there was no room to by rights measure floral freshness to appropriately trade a bouquet . The FMA Sensor arrive at it easy for retailer and consumers to have it away the precise freshness of a floral arrangement . ”
characterization of tulip sweetness with 4 day old sticker
design to visually show the remain salable life of a perishable intersection , the latest addition to Evigence ’s grow card of color - convert , healthy sensor will aid floral retailer better monitor and manage the merchandising of their bouquets . Like all Evigence sensors , the FMA Sensor takes the physique of print , self - adhesive labels in a multifariousness of frame and size of it that can be customized to a meet the shelf - life profile of all freshly - cut flower .
“ The extension of our detector engineering science to floral freshness was a born tantrum . Like food for thought , flowers have a light ledge liveliness that is heavily influence by temperature fluctuation during store , transport and display , ” added Yoav Levy , CEO , Evigence . “ flowered retail merchant will no longer be force to count on a date computer code that can not recount them when a bouquet is past its prime . Our new FMA Sensor gives retailers an exact vista of the bouquet ’s salable life from the time it arrives to the time of sale so they can well trade their line of descent — increasing sell through and eliminating waste . ”
Picture of show at PMA Floral Innovation Display at PMA , Oct 17 - 19 , Anaheim California
change colouring material to indicate current freshness based on proprietary technology that monitors temperature and other freshness constituent , the FMA Sensors are now usable to retailer around the globe and can be fine-tune for depart flowered life distich . Barcodes , prices , escort code , and product line of descent entropy can also be printed on the FMA , offering transparency throughout the fragrance ’s journey from manufacturer to retailer and into a consumer ’s plate .
For more information : evigence.com / flowerswww.fmaflowers.comwww . Jarjafloral.com
