In December 2019 , Siebrand Broens was appointed as Planasa ’s Fresh Produce Sales Director for the EMEA region . This society , which started 47 year ago in Navarra ( Spain ) with the aim of meliorate the asparagus crop - its CEO , Alexandere Darbonne , correspond the menage ’s fifth coevals - is now lead the agri - nutrient sector worldwide . In recent years , it has been invest heavy in R&D for the development of fresh berry change for the northerly European market .
Siebrand Broens
“ Planasa is best known for its berries breeding program . For exemplar , we have been offering varieties for the southern cultivation of strawberries and raspberries , for year now . We have latterly launch six blueberry bush varieties and testing blackberry pick with very good results . Our strawberries form our largest Cartesian product group . However , our internationally known Adelita and Lupita raspberry varieties have now gain much renown in Southern Europe ” , tell Siebrand .
Besides its gentility ( they have for R&D centres in different climatical areas ) and extension activities -with +1,500 hectares is one of the largest nursery in the world- , Planasa runs different polish companies . For instance , in Morocco , the ship’s company grow avocados on 50 hectares and has 90 hectare of peaches and Prunus persica nectarina . The ship’s company also has a refinement expanse in Le Barp , south of Bordeaux , in France . There they grow 200 hectare of white Asparagus officinales and 38 hectare of blueberries . In Romania , they run a 38 - hectare blueberry baby’s room too . Last but not least , Planasa is Spain ’s largest chicory manufacturer . The company betray an miscellany of edible asparagus and garlic varieties too .
“ Our activities have been fairly wide in recent days . I was approach to treat sales event in the EMEA neighborhood , thanks to my experience in the Dutch and Belgian fruit and vegetable trade sphere . I , of trend , feel very honored . Selling our own fruit and vegetable forms part of this , but offer up unexampled diverseness that meet cultivator need and client tasting is really our core line , ” say Siebrand , who work closely with Jorrit de Vries , CEO of Planasa Holland .
glasshouse strawberry and raspberry polish , therefore , forms an important priority of the byplay . “ We have a one - hectare examination greenhouse in the Netherlands , where , with the DA60 , DA64 , and DA65 , we have three promising raw strawberry variety show . These salmagundi are circulate across the market place - with a really elite strawberry , a good mid - market diverseness , and a more productive one . We will get the first products in March , and we desire to attract both grower and retailer in North - Western Europe , ” excuse Siebrand .
gustation is always the number one thoughtfulness when it comes to genteelness , says Siebrand . “ We have a real winner on our hands with our Dream make . In late twelvemonth , it conclusively reach the highest Brix level and face attractive too . With our Duchesse variety , we have combined good nip with an splendid yield . In country such as Spain and Morocco , our varieties have already won a large market plowshare . The goal is now to thrive this share in North - Western Europe too . ”
“ Besides market these novel Northern European smorgasbord , we can supply the same clients with our southerly varieties in the winter , ” say Siebrand , who is now organize for the new Gallic Asparagus officinales time of year too . “ We are gestate the first blanched Asparagus officinales in the last calendar week of February . The national need for this product is unremarkably high now . But I have mark that there are also opportunities for trial runs to , for instance , the Dutch market . ”
From hebdomad 14 , Planasa ’s first peaches and nectarines will also make it on the Dutch market place . The troupe has just finished off its avocado season in Morocco too . “ This year , we had our first harvest . The commercial-grade volume of 70 tons was still limited . But we expect to develop to a volume of 1,000 ton of avocado tree from our own Moroccon cultivation within five twelvemonth . I see a spate of potential in this merchandise . Besides the increasing demand for avocado grow in Morocco , the brusque transit time , equate to the oversea product , is a clean vantage for our vendee in Europe , ” Siebrand resolve .
For more info : Siebrand BroensPlanasaMob : +31 ( 0 ) 648 150 087Email:[email protected]Website : www.planasa.com
© FloralDaily.com/Izak Heijboer
