" More and more of our customers want to buy now from South Africa , " say Noud Visschers and Kristel Emmerik of FreshCap . It is a tendency they have been observe for the past year , but it deepen after the Trade Fair last November .
Freddie Kirsten , Kristel Emmerik , and Noud Visschers during the Trade Fair , last November .
Direct salesFreshCap ’s flower can now be shipped directly from the farm to the closing consumer . " We do export worldwide , and most of it already pass directly to importer . Increasingly , Dutch exporters are also buying directly from us , " Noud says . " For these exporter , it is advantageous as a wider range is available , which is even fresher and leave sure thing of delivery . In gain , buying directly from the farm is trashy due to savings on processing costs and more efficient logistics . "
FreshCap ’s new packaging
The exporter ' taste to grease one’s palms directly from the farm is not surprising . It offers logistical reward and responds to the demand for more sustainability and cost savings , Kristel explains . This was a significant topic during the Trade Fair , where FreshCap was the only South African raiser present tense . " A few age ago , we spent a lot of fourth dimension unpacking and repackaging flowers . Now , we have developed packaging desirable for lineal speech to customers from the farm . We even extend smaller promotional material to optimally ease importers . "
top out timesThis does not mean that the Honselersdijk position ( the Netherlands ) is empty . FreshCap ’s ' small ' team processes large loudness from the nursery in South Africa . They utilize the blank space at Floramotion on the auction sale terra firma . When it ’s busy at Floramotion , it ’s a quieter at FreshCap and frailty versa . For instance , the stale store is full of Waxflowers in summer , and there is a peak of Proteas in autumn . In between , all kinds of Cape greenery and an extensive range of Proteas arrive .
Ayoba Yellow and Protea Cynaroides
" During the busybodied month , we can switch effortlessly thanks to our location at the airport in Cape Town and the efficient logistics there . Our squad in South Africa maintain a close eye on everything , while the sales authority in South Africa and the Netherlands have a sound overview of global demand , " Kristel says .
A Malachite Sunbird
Social mediaDigitalization is also playing an increasingly important office . " An efficient webshop is essential these days . The digital aspect is growing and helps us serve client even serious , " Kristel continues .
" We are also unique in that we are growers with lineal supplying from the farm . We clear show this on our social medium channels . One of our fellow in South Africa is responsible for for exposure and TV on our Instagram page . This direction , we show our customers and concerned company what we bid , but also how the flower grow . "
After the fair in November , Noud and Kristel went to South Africa to evaluate the season . " It was another great season to appear back on . After a brusk break during Christmas and New Year , we are again completely ready for the season to come , start with the Chinese New Year at the terminal of January . "
For more information : FreshCapwww.freshcap.co.za
© FloralDaily.com/Mirthe Walpot
